The Groovy Moo

brand redesign for ice cream shop in Malton

The Groovy Moo is a gelato ice cream company in Malton, North Yorkshire. Making ice cream using local Yorkshire produce, supporting local farms and companies The Groovy Moo have been in business since 2015. Growing fast and selling ice cream not just in their retail premises but also having a pop up stalls in various food festivals The Groovy Moo are set to start selling in supermarkets in the near future. To help them stand out we aimed to design an identity appealing to everyone. Packaging design is based on patterns of ice cream scoops, every different colour matched with a different flavour. Colour palette is soft and young with primary colours of baby pink and blue.
Design Brief: Brand Identity
Date: September, 2016


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